Beverage Brand Aims National
New line of Hard Teas go from concept to $1M in sales in 11 months.
New brand goes from $0 - $1M in 11 months.
Nice’d Hard Tea was a brand new product that needed to break out of the noise that is the beverage marketing industry. Gain brand recognition and leave a lasting impression
Nice’d had a great brand on the verge of explosive growth. We wanted to create creative and messaging that would be compelling and engaging for people on fast-moving channels.
The brand itself is unique and stands out. It was selling, but only to the people who knew it was there.
We started with awareness. We decided to combine studio-type videos with live action to target specific channels. Testing the demographics out and creating these digital assets for omni channel marketing.
Behind the Scenes
Two talents are staging themselves for a NICE'D Hard Tea shoot out on the lake while camera operator Calvin is prepping his shot
Justin and Calvin are directing talent, getting audio levels, and exposing proper lighting on subjects to get the ideal aesthetic
We created awareness and traction for a brand new product. It got over 100k views on YouTube, Facebook, and Instagram.
NICE'D can now open new markets and sell every can that they produce.
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Meet the team and learn how we can help.