NICE'D Tea launches Hard Lemonade.

The Brief

NICE'D comes back not with tea but lemonade now

NICE'D releases a new drink that doesn't feature tea. A bold and strong flavor of lemonade comes into play. This drink is full of flavor and stands as Minnesota's own version of alcoholic lemonade.

The Solution

We have garnished multiple studio videos already for NICE'D Tea and needed to think outside of the box on how to make this flavor stand on its own.

With a well-developed storyboard and carefully handled dry ice, our team was able to produce something that hasn't been done before.

‍

Product market fit (right product, right message, right time).

This drink was released during the winter season so we had to think about what we could incorporate to give it that chilly feel. With that in mind, we went with

the integration of dry ice, a fish tank, and adding fake snow to the hero shot.
‍

New Market Product Gains Traction

NICE'D marketing has been exploding in the recent months and videos have reached over 100,000 views through multiple channels. Below is a recent example of the strong marketing campaign that we have ran for NICE'D.

‍

The Result

A powerhouse marketing video that is unique from its predecessors.