Automotive
Automotive is where we built our own company. DealerCentives, our platform, turns each dealer's inventory and incentives into ads and site content that update themselves, and it runs on 500 dealerships. The systems beneath it are the ones every dealer needs.
What growth looks like
A dealership's demand changes with the lot. Incentives move monthly, inventory moves daily, and the specials page and the ads are out of date the moment a person stops maintaining them. Growth in automotive is a data problem before it is a marketing problem.
We built the platform that solves it and the go-to-market that put it in front of dealers, dealer groups and agencies. For a dealer or a group, the same systems apply: inventory-driven ads, a site that reads the lot, and attribution that connects a VIN-level click to a sold unit.
The systems that carry it
Built once, run monthly, measured in revenue.
Paid media
Inventory and incentive-driven campaigns by model and market, measured against sold units.
System
Website
A site that reads the lot and the incentives, with specials that are never stale.
System
CRM and follow-up
Leads into the CRM and the DMS with their source, so the sale traces back to the click.
System
Video and photography
Launch and campaign creative, from a national EV launch to the feed.
System
On record
DealerCentives
Our platform: autopilot for dealer offers, on 500 dealerships in two years, including one of the five largest publicly traded dealer groups in the US.
Case study
Hummer EV
A dealer's launch campaign with 2.4M impressions and a 4.2% engagement rate, three times the automotive average.
Case study
Questions
- Do you work with franchise dealers, groups or independents?
- All three, and with the agencies that serve them. DealerCentives is used by single stores, groups and agencies; the marketing systems scale the same way.
- Can you connect to our DMS or inventory feed?
- Yes. DealerCentives reads inventory from the major inventory providers, and the marketing systems connect to the dealer's CRM for attribution and routing.
- How do ads stay current with inventory?
- They are generated from the feed. Inventory and incentives update the ads and the site content automatically; a vehicle that sold last week is not advertised this week.
Tell us what you're working on.