Twenty years of full‑stack marketing and software.
We build the systems beneath effective marketing and merchandising.
- Ads
- Website
- Store or funnel
- Reviews
- Referrals
- CRM
- Attribution
- Ops integration
- Reporting
- Ledger
Who we work with
Public companies, PE‑ and venture‑backed companies, and owner‑operators.

Brand launch and video for the plant‑based egg from Puris, backed by Cargill.
Family‑owned
CRM and attribution for a venture-backed learning company.
Venture‑backed

International ordering and fulfillment, US and overseas.
Owner‑operatedCase study
- Compass Pictures
Producing partner on the Halloween films.
EntertainmentCase study

Our own platform. Autopilot for dealer offers, on 500 dealerships in two years.
Our ownCase study

AI-native health records. $10M raised at a $100M valuation.
Venture‑backedCase study

Marketing systems and campaigns for a Nasdaq-listed company.
Nasdaq: MTEXCase study
Every lead from the click to the booked job. Revenue up 35%.
Owner‑operatedCase study
- Trancas International Films
The studio behind the Michael Myers franchise.
EntertainmentCase study
All marketing for its largest distributor organizations, $200M to $2.2B.
Owner‑operatedCase study
Case study · Our own company
Autopilot for dealer offers.
Every OEM's incentives, matched to the vehicles in stock and published everywhere, without a person maintaining it.
Read the case study
500
Dealerships in two years, including one of the five largest public dealer groups in the US.
- Every OEM
- Incentive data carried
- One click
- To publish, feature or pull an offer
Case study
Every lead, from the click to the booked job.
Site, quote funnel, CRM, attribution and ads, built and run as one system.
Read the case study
+35%
Revenue, last twelve months against the twelve before.
- +19%
- Jobs won
- +27%
- Leads created, all sources
Case study
$200M to $2.2B, and the marketing for the people who sold it.
All marketing for its largest distributor organizations in the US and Mexico.
Read the case study
How we start
- 01
Month one is research and a strategy.
- 02
Month two builds the fundamentals.
- 03
Then we run it, against booked revenue.
Month one commits both sides to nothing beyond it. The whole approach
The leadership team
Founder‑led since 2005. You talk to the people who lead the work.

Justin Anderson
CEO and co‑founder

Cody Anderson
Chief Digital Officer and co‑founder

Phil Kruchten
Head of search and paid media

Megan Bethea
Creative director
Maria Cassidy
Design lead

Elizabeth Henderson
Content strategist
About Jive, including our own company.
Questions
- What does Jive do?
- We build the systems beneath effective marketing and merchandising: the CRM, attribution, ops integration, reporting and ledger. Then we run the marketing on top of them: ads, the website, the store or funnel, reviews and referrals. The result is marketing measured in booked revenue.
- How is that different from an agency?
- Most agencies sell activity and report on clicks. We build the measurement first, so every lead carries its source and every sale traces back to it. The company owns the systems outright, and the report reads in revenue the finance team recognizes.
- What do you mean by merchandising?
- How products and offers are presented where the buyer decides: the store, the product page, the quote, the dealer's lot. DealerCentives, our own platform, keeps the offers on 500 dealerships matched to the vehicles in stock. The same discipline applies to any catalog.
- Do you work with portfolio companies?
- Yes. The stack is repeatable across a portfolio, and the reporting is comparable across brands, so a partner can read every company the same way. Month one works as diligence on a company's marketing as well as a plan for it.
- What stage and size of company is a fit?
- From the search for product-market fit, through go-to-market, into scale. B2B and B2C. Our clients range from public companies to venture-backed founders to owner-operators.
- How does an engagement start, and what does it commit us to?
- With a month of research, interviews and a strategy, at a fixed fee and with no media spend. It commits both sides to nothing beyond that month. The company keeps the strategy, the roadmap, the budget recommendation and the research behind it.
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