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Plant Based Egg Substitute Aims For More Exposure

Pea-Protein-Based Eggs Get a Glow Up

Plant Based Egg Substitute Aims For More Exposure
Plant Based Egg Substitute Aims For More Exposure
Plant Based Egg Substitute Aims For More Exposure
Plant Based Egg Substitute Aims For More Exposure
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Marketing Delicious Plant-Based Eggs

The Brief

PURIS sells a simple product: pea protein powder. They make the highest quality protein in the pea protein world – all wrapped up in flawless packaging.

Puris wanted to capitalize on the egg selling market. Their question: why aren't there many sustainable alternatives to eggs? With that in mind, the scientists at Puris went to work and developed Acremade.

Acremade is an egg-based powder. Like magic, it only requires water to work -- and it's indistinguishable from the real thing. They knew that and wanted to showcase their product. The idea was to produce two videos, a testimonial ad and a branding ad, that would show people the Acremade difference.

The Solution

We laid out a series of storyboards to produce a testimonial video, brand awareness video, and tutorials on how to properly use the product.

Preparation is key. We gathered the necessary B-roll for both videos. In order to achieve all of this in a single-day shoot, we capitalized on recycling hgh-quality shots. We gathered footage from another Puris deck bring consistency to the branding video.

In the end, we were able to tell two stories with the same result: when you want plant-based eggs, go Acremade.

A Look Behind the Scenes

The crew sets up an overhead rig with a director monitor, along with proper lighting on the subject and a B cam operated on a gimbal to cut too.

Camera Operator Sam gets a closer detail shot of the two talents, with a boom pole setup to capture rich audio and an Aputure light to provide more lighting on the talents faces


The Testimonial Result

The Branding Result

Work

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About

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