Video and photography for Duluth companies.
Video carries the story where words cannot. We produce it in-house, from concept to delivery, for the launch, the site, the ad campaign and the feed, and we shoot it so each cut works where it will be seen.
What it is
A film for a launch, a product demo, a customer telling the story in their own words, thirty seconds for the feed, six for the pre-roll. One shoot, planned for every cut, is the difference between a video and a video system.
The port city on Lake Superior: tourism, healthcare, logistics and a growing set of independent companies. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the video and photography page.
What we build
Built once, owned by the company.
Concept and script
The story, the audience and the places each cut will run, decided before the shoot.
Production
Filming, photography, editing and delivery, in-house, in the formats each channel needs.
The library
A set of assets the company can keep using: photography for the site, cuts for the ads, clips for the feed.
How it's measured
What the creative did where it ran: view-through, conversion on the page, and cost per lead on the ads it carried.
Questions
- Do you run video for companies in Duluth?
- Yes. Video and photography is one of the nine systems we build and run, for companies in Duluth and wherever the client is. It is built once, run monthly, and measured the same way everywhere: what the creative did where it ran: view-through, conversion on the page, and cost per lead on the ads it carried.
- How does it start?
- With a month of research, interviews and a strategy. Video and photography is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
- What kinds of video do you produce?
- Brand films, product and service demos, customer testimonials, short-form for social, and ad creative for paid campaigns. Photography for the site, social and print.