Jive

Los Angeles · California

Automation for Los Angeles companies.

Automation is the part of marketing that happens after the lead arrives. We build the sequences that respond in minutes, follow up for weeks, and ask for the review after the job, all from the CRM, so the team does the work only a person can do.

What it is

The first automation is instant response. A lead answered inside five minutes is many times more likely to become a customer than one answered in an hour, and no team does that by hand across every channel. The system does.

Entertainment, consumer brands and venture-backed companies. Trancas International Films and Compass Pictures, the studio and producing partner behind the Halloween films, are clients here. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the automation page.

What we build

Built once, owned by the company.

  • Instant response

    Every new lead gets a reply and the right person gets a notification, within minutes, on email, SMS or both.

  • Sequences

    Follow-up for open leads, lifecycle email around the job or order, and the review request, triggered by CRM and ops events.

  • Routing

    Leads assigned by branch, product line or rep, with rules that hold as the company grows.

How it's measured

Speed to first response, conversion of open leads over time, and reviews earned per job.

Questions

Do you run automation for companies in Los Angeles?
Yes. Automation is one of the nine systems we build and run, for companies in Los Angeles and wherever the client is. It is built once, run monthly, and measured the same way everywhere: speed to first response, conversion of open leads over time, and reviews earned per job.
How does it start?
With a month of research, interviews and a strategy. Automation is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
What should a company automate first?
Instant lead response, then the follow-up sequence for leads that did not close, then review requests after the job. Those three return the most for the least.