Jive

Los Angeles · California

Social for Los Angeles companies.

Social is a channel, so it gets a strategy, a budget and a number like the others. We run it for the audience that buys, with creative made for the feed and paid amplification measured against the same CRM as everything else.

What it is

A social program works when it has a job. For a consumer brand the job is trial and repeat; for a service company it is proof and referrals; for a B2B company it is being known by the fifty accounts that matter. The content follows the job.

Entertainment, consumer brands and venture-backed companies. Trancas International Films and Compass Pictures, the studio and producing partner behind the Halloween films, are clients here. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the social page.

What we build

Built once, owned by the company.

  • Channel strategy

    Which platforms, for which audience, doing which job. Instagram, Facebook, LinkedIn, TikTok and YouTube, chosen, not defaulted to.

  • Creative system

    Formats, templates and a voice the team can produce against every week.

  • Tracking

    Paid social wired into the same attribution as search and Google, so a lead from Meta is a lead in the CRM.

How it's measured

Leads and orders attributed to social, and the reach of the content that produced them.

Questions

Do you run social for companies in Los Angeles?
Yes. Social is one of the nine systems we build and run, for companies in Los Angeles and wherever the client is. It is built once, run monthly, and measured the same way everywhere: leads and orders attributed to social, and the reach of the content that produced them.
How does it start?
With a month of research, interviews and a strategy. Social is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
Which platforms should a company be on?
The ones where its buyers are, doing a job the company can name. Two done well beat five done thinly.