Jive

St. Paul · Minnesota

Website for St. Paul companies.

The website is the one asset every channel lands on. We build it fast, owned outright, on a modern static stack, with the tracking and the CRM connection in place before the first visitor arrives.

What it is

A site is a system when it does three things: tells the right story to each visitor, sends them to the right path (the store, the quote, the partner page), and records what happened so marketing can be measured. Most sites do the first, badly, and neither of the others.

The capital, with a diverse company base across healthcare, professional services and the trades. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the website page.

What we build

Built once, owned by the company.

  • The site

    Modern static output, sub-second on mobile, PageSpeed in the nineties, owned by the company and hosted on its own accounts.

  • Two stories

    The company story for investors, press and partners, and the buyer's story for the people who pay, each with its own path.

  • Search structure

    Structured data, sitemaps, canonicals and redirects, so nothing earned is lost in a rebuild.

  • Tracking and the CRM

    Every form, call and quote writes to the CRM with its source. Analytics and attribution ship with the site.

How it's measured

Leads and orders from the site by page and source, load time on mobile, and zero lost URLs after a migration.

Questions

Do you run the website for companies in St. Paul?
Yes. Website is one of the nine systems we build and run, for companies in St. Paul and wherever the client is. It is built once, run monthly, and measured the same way everywhere: leads and orders from the site by page and source, load time on mobile, and zero lost URLs after a migration.
How does it start?
With a month of research, interviews and a strategy. Website is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
What do you build on?
Astro for content and marketing sites, Next.js when the site is an application. Both deploy on Vercel with a global CDN. No WordPress, no page builders.