Every lead, from the click to the booked job.
A multi‑branch moving company. We rebuilt the site, built the quote funnel and the attribution beneath it, run the ads on top, and report leads through to booked revenue.
Results
Last twelve months against the twelve before.
- +19%
- Jobs won
- +27%
- Leads created, all sources
- +42%
- Customer sessions
- +49%
- Google‑sourced leads
- +23%
- Google Ads leadson +48% spend
- +14%
- Average ticket
The stack
Six pieces, and the lead never leaves the system.
01
Google Ads
Search and Performance Max by branch, managed daily.
02
minnemovers.com
535 pages rebuilt off the old platform. Fast, owned outright, every URL kept.
03
quote.minnemovers.com
Three‑step quote funnel. The zip code routes each lead to the right branch.
04
CRM and moving software
Every lead lands in the CRM and in the moving software as a project. No re‑keying.
05
Attribution
Cross‑domain tracking, a click ID on every lead, conversions fed back to Google.
06
Reporting
Leads to booked revenue by source, branch and month.
- Also built
- minnemoversreviews.com, the reputation hub
- 70 branded customer emails across the move lifecycle
- Review gating and private feedback capture
- A branch launch and a branch sunset handled sitewide
- Minne Detail, the sister business: site, campaign, video ads
Peak season
May through July, year over year.
May to July 2026 against May to July 2025
Revenue
20252026+42%
Leads created
20252026+56%
Google Ads leads
20252026+74%
Quote requests started
20252026+44%
Non‑brand organic clicks
20252026+50%
9→459
Organic clicks to the Minneapolis page in July
33→21
Average Google position in July
0→58
Leads naming ChatGPT as their source
The quote funnel
1,706
leads captured, May 1 to Aug 16, 2026
77% finish all three steps. Captured on step one, routed by zip code, in the CRM and in the moving software before the customer reaches step two.
757
493
239
115
102
What carries over
Each piece was built for a multi‑branch business. None of it is specific to one.
Zip‑code routing
One funnel for any number of branches. The customer never picks a location.
Ops integration
Leads land in the operating software as projects, so booked revenue traces back to the click.
Attribution
Cross‑domain tracking and conversions fed back to Google, so ad spend follows what books.
Reporting
Leads to booked revenue by source, branch and month, comparable across brands.