$200M to $2.2B, and the marketing for the people who sold it.
Young Living sells through independent distributors. We ran all of the marketing for its largest distributor organizations in the US and Mexico, through the years the company grew from $200M to $2.2B.
The climb
Our team was on board from $200M to $2.2B.
$2.2B
$200M
The work
Two countries
Distributor marketing in the US and in Mexico, run as one program with local execution.
The whole stack
Acquisition, follow‑up, content and the systems that connected them, for organizations that lived on their downline's growth.
Scale
The largest distributor organizations in the company, through a ten‑fold climb in company revenue.