Understanding the Customer Lifecycle: Brand Advocacy

People want online experiences that load well on every device. They want fast.

This means behind-the-scenes technology, like your CMS, has to adapt. 

In this post, we’ll explain what’s changing in the World Wide Web and why it should matter to you.

What is a CMS?

First things first. CMS stands for Content Management System. 

Your CMS is your website editor.

It’s the thing that allows you to easily manage your site, store content, and house your website. Think WordPress, Wix, and Shopify.

What’s changing?

You’ve probably experienced sites that take longer to load, even when you click on new pages within the site.

That’s because the site editor is using an older system. It has to look at every change you’ve made, sort it out, and put it back together before you even get to see the content.

Newer websites are ahead of the game. They use something called headless CMS. 

It’s a snappy system that loads pages instantly.

Yes, even when you refresh the page.

Instead of translating your content every time it loads, it creates one clean set of code based on what you did behind the scenes. So it only has to connect the information once.

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Now, when someone goes from the server to a webpage it works more efficiently with a better UX.

What does this mean for you?

We get it. You don’t want to spend money redoing your site if you don’t have to. 

But with headless CMS, the benefits are there.

Your site will be lightning-fast.

The average human attention span today is less than a goldfish’s. 

That means the slower a page loads, the more you risk users clicking away before they even read your offer.

A headless CMS doesn’t even give them time to do that.

You’ll rank higher on search engines.

Google’s main focus used to be on keywords. 

Now, the metrics revolve around how fast the page loads and how long people stick around.

Essentially, Google is going to prioritize sites with these assets. If it loads so slowly that they click away, you have a lose-lose situation.

You’ll get more leads.

It’s simple. 

Your goal is to guide potential customers on a journey to the ideal end result: your product or service. 

You can only do that if they know who you are.

When you show up in search engines and create a great online experience, you’re going to have more people interested in your offer.

You’ll be more competitive.

You want to win. So you have to be able to play the game.

Updating your platform sets your business up to be the best.

When you’re loading faster, getting leads, showing up on Google… you are more likely to see success.‍

What next?

Whether you want to speed up your site or show up on search engines, headless CMS is a solid option.

Are you ready to optimize your CMS and start seeing results? Give us a call. In the meantime check out our blog for more tips on how to make your site work for you.