37 Customer Experience Statistics You Need to Know
Customer experience is the new black.
We have Instagram reels, TikTok, YouTube influencers, live streaming, video advertisements, and stories on every platform.
The list goes on.
Because video is versatile and conversational. It draws people in to make them feel like part of the story, see themselves using your product. Apparently, viewers retain 95% of a message when they watch it in a video, compared to 10% reading text.
Entertain while explaining
Save customers time
Grab attention for new products
Offer customized digital experiences
Connect with customers on a more personal level
Whatever the experience, your videos might have multiple creative outlets combined into one, like animated graphics with scripted copy and talking heads. Or the sound and smoothness of a drink mixed with music.
Something to excite most of the senses.
The brains behind Sandwich say, “If you can make your audience feel, you can help them understand. If you can help them understand, you can help them take action.”
Feeling helps drive decisions.
Feeling is part of the human experience.
So why not make it part of the customer experience?
Every video type connects with customers and drives them to action. We have a few go-tos.
You want to teach viewers about your product, but you want the video to be fun and relatable.
Enter: The Commercial. It lives on landing pages and is great for social media. Often, it will show the value, not tell.
When you use it for pre-sale and post-sale it will put your product in context.
This is like an explainer, meant for enlightening viewers, just getting the gears turning. While it isn’t very long, it gets the message across.
They’re easy to follow and perfect for the modern attention span.
Think up-close, epic shots of your favorite product. The product video features snappy, sensual shots meant for highlighting a product in a branded, lifestyle format.
Longer than a commercial, but shorter than a feature story or educational video, the short combines the best of every type.
You’ll see crisp feature shots, short interview clips, and a little explanation. All tied up with music.
An event video is meant to electrify viewers (and give them serious FOMO).
It features behind-stage speaker angles and audience shots, complete with attendee interviews.
This is your talking head (yes, like any one of your favorite mockumentary shows).
It’s simply meant to teach viewers about something, pushing them toward more learning.
It’s longer and less dynamic than the other types. But it’s Documentary 2.0 and definitely not boring.
Videos are crucial in this forward-thinking age.
They round out the experience to determine what impression you leave. Make sure your bases are covered, bringing every bright idea to life.
What’s your favorite type? Have you seen videos that make you want to jump in and get started? What is it about them that sparks your interest?
Meet the team and learn how we can help.