Home services
A home-services company grows on being found first and answering fastest. We build the multi-location search structure, run the paid program against booked jobs, and route every lead to the right team inside minutes.
What growth looks like
When the pipe bursts, the company that appears first and answers first wins the job. That is two systems: search structured by service line and by market, and a CRM that routes the lead and follows up before a competitor does.
Multi-location is the hard part. Each service line has its own competition; each location has its own search results; and the report has to say which one produced the job. We have built that structure for companies running water treatment, HVAC and plumbing across a region.
The systems that carry it
Built once, run monthly, measured in revenue.
Search
Service-line and service-area pages, hub and spoke, with LocalBusiness schema and the review lifecycle.
System
Paid media
Search and Local Services Ads by service line, managed against cost per booked job.
System
CRM and follow-up
Routing by service line and territory, first response in minutes, follow-up for the ones that did not book.
System
Automation
Reminders, review requests and seasonal campaigns that run from the job record.
System
Questions
- How do you compete with the national aggregators?
- With pages the aggregators cannot write: one per service, per market, with real reviews and structured data, and a response time they cannot match.
- Can you handle several service lines and locations?
- That is the shape of the work. Separate search and paid programs per line, one CRM with routing rules, one report by line, location and month.
- What about seasonality?
- The paid budget and the automation follow the season; the search structure is built ahead of it. Peak season is planned in the off season.
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