Three service lines, one region, and a lead answered in under five minutes.
Multi-location search and paid media for a home-services company running water treatment, HVAC and plumbing, with the CRM routing beneath it.
- 28
- Top-three rankings
- +31%
- Close rate
- <5 min
- Lead response
- 3
- Service lines
The problem
Three service lines across a large territory, each with its own competition, and leads lost to slow follow-up and routing between departments.
What we built
Built, and still running.
Search and paid by line
Separate programs for water treatment, HVAC and plumbing, including Local Services Ads for the high-intent queries.
Routing
CRM rules that assign each lead to the right team within five minutes.
Follow-up
Automated sequences for leads that did not convert on first contact.
What happened
Top-three positions for 28 service terms across the territory. Lead response time fell from four hours to under five minutes, and the close rate rose 31%.
The systems
Search
Pages built for the questions buyers and AI assistants ask, measured in leads.
System
Paid media
Google, Meta and LinkedIn, managed daily against booked revenue, not clicks.
System
CRM and follow-up
Every contact and every deal in one place, written to by the site, the funnel and the phone.
System
Automation
Follow-up, reminders and review requests that run themselves, from the CRM.
System
Industry: Home services