Moving and logistics
Moving is high intent, seasonal and brutally competitive, and the companies that grow are the ones that own their demand instead of renting it from aggregators. We built the whole stack for Minne Movers and run it daily: site, quote funnel, CRM, attribution, ads and reporting.
What growth looks like
A mover's marketing works when a lead arrives with its source, gets routed to the right branch, lands in the moving software as a job, and shows up in a report as booked revenue. It is one system, and the lead never leaves it.
The result for Minne Movers over the last twelve months: revenue up 35%, jobs up 19%, leads up 27%, on a stack the company owns outright. Peak season was up 42% on revenue year over year. Every piece was built for a multi-branch business, and none of it is specific to one.
The systems that carry it
Built once, run monthly, measured in revenue.
Website
The site and the quote funnel, routed by zip code to the right branch.
System
Paid media
Search and Performance Max by branch, managed daily against booked revenue.
System
CRM and follow-up
Every lead in the CRM and in the moving software as a project, with no re-keying.
System
Search
Branch pages, the reputation hub and the answers the assistants cite: organic clicks to the Minneapolis page went from 9 to 459 in a July.
System
Questions
- How do you reduce dependence on lead aggregators?
- By owning the demand: a site and quote funnel that rank and convert, a paid program measured against booked jobs, and a reputation hub that earns the referral. Aggregator spend becomes a choice, not a tax.
- How do you handle several branches?
- One funnel, routed by zip code. Leads land in the CRM and the moving software under the right branch, and the report reads by branch and month.
- What does the reporting show?
- Leads to booked revenue by source, branch and month, from the company's own moving software by move date. Not clicks, not form fills.
Tell us what you're working on.