Content for Mankato companies.
Content is the long game. We write the pages, guides and answers that a buyer finds on the way to a decision, structured so search engines and answer engines cite them, and measured by the leads they produce.
What it is
Content earns its place when it answers a real question a buyer has. The questions come from search data, from the CRM, and from whoever answers the phone. The pages that follow are specific, plainly written, and marked up so they can be read by a machine as well as a person.
The regional hub of southern Minnesota, with healthcare, education, agriculture and manufacturing. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the content page.
What we build
Built once, owned by the company.
The question map
Every question a buyer asks before a decision, sourced from search, the CRM and the sales team, assigned to a page.
Service and answer pages
A page per service and per question, written plainly, with FAQ schema and the facts consistent everywhere.
Email
The newsletter and lifecycle content that keeps the company in front of people who already asked.
How it's measured
Leads by page and month, and citations in the answer engines for the questions that matter.
Questions
- Do you run content for companies in Mankato?
- Yes. Content is one of the nine systems we build and run, for companies in Mankato and wherever the client is. It is built once, run monthly, and measured the same way everywhere: leads by page and month, and citations in the answer engines for the questions that matter.
- How does it start?
- With a month of research, interviews and a strategy. Content is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
- Do you write blog posts?
- We write the pages a buyer needs on the way to a decision. Some of those are articles. Most are service pages, answers and guides that live where the buyer is looking.