Content
Content is the long game. We write the pages, guides and answers that a buyer finds on the way to a decision, structured so search engines and answer engines cite them, and measured by the leads they produce.
What it is
Content earns its place when it answers a real question a buyer has. The questions come from search data, from the CRM, and from whoever answers the phone. The pages that follow are specific, plainly written, and marked up so they can be read by a machine as well as a person.
We plan monthly, write to the plan, and read the results: which pages produce leads, which questions we still do not answer, what the answer engines cite. The plan changes from there.
What we build
Built once, owned by the company.
The question map
Every question a buyer asks before a decision, sourced from search, the CRM and the sales team, assigned to a page.
Service and answer pages
A page per service and per question, written plainly, with FAQ schema and the facts consistent everywhere.
Email
The newsletter and lifecycle content that keeps the company in front of people who already asked.
What we run
Run monthly, against the number.
Monthly plan
New pages, updates and email against the question map, adjusted by what produced leads.
Audits
Quarterly review of what ranks, what is cited, and what is out of date.
How it's measured
Leads by page and month, and citations in the answer engines for the questions that matter.
Questions
- Do you write blog posts?
- We write the pages a buyer needs on the way to a decision. Some of those are articles. Most are service pages, answers and guides that live where the buyer is looking.
- How does content show up in AI answers?
- Answer engines cite pages that answer a question directly, are marked up with structured data, and agree with the company's other listings. We write to that standard.
- Who writes it?
- Our content strategist, from interviews with the people who do the work. Nothing generic; every page carries a fact only this company can state.