Technology
A technology company's marketing has to grow up in stages: find the customers who pull, build the story and the path for them, then scale what works without losing the measurement. We build the systems for each stage and run them, for venture-backed founders and the teams that follow them.
What growth looks like
Before product-market fit, marketing is research: who buys, why, and what they say when they do. At go-to-market it is the story, the site, the paths and the first paid dollars, with attribution in place so the second month is smarter than the first. At scale it is the same systems run harder, against a number the board recognizes.
We have built CRM and attribution frameworks for venture-backed learning and health-tech companies. The two-stories site, one for investors and partners, one for buyers, is the shape most of them need.
The systems that carry it
Built once, run monthly, measured in revenue.
Brand
Positioning and the two stories: the company story for investors and partners, the buyer's story for the people who pay.
System
Website
A site that tells both stories and sends each visitor to the right path, wired to the CRM from day one.
System
CRM and follow-up
Every lead with its source, every deal through stages the company recognizes, revenue traced to the click.
System
Paid media
The first paid dollars measured properly, then scaled as cost per customer holds.
System
Content
Pages and answers for the questions buyers and AI assistants ask, cited by the answer engines.
System
Questions
- What stage do you work with?
- From the search for product-market fit through go-to-market and into scale. The month-one research is the same at every stage; what we build in month two depends on where the company is.
- B2B or B2C?
- Both. The systems beneath them are the same; the paths and the channels differ.
- Do you work with the founders or the marketing team?
- Founders first, then the team as it forms. The stack is built so an in-house marketer can take it over.
Tell us what you're working on.