Yes. From positioning through identity and the site, or the identity alone when the positioning is sound. We built the DealerCentives brand from nothing.

Positioning and messaging, the identity files, a guidelines document, and the brand applied to the first set of materials, usually the site and the sales deck.

What is the 'two stories' idea?

A growth company tells its story to investors and to buyers, and they want different things. One set of facts, two narratives, and a site that sends each visitor to the right one.

System

Brand

A brand is the story a company can tell consistently. We build the positioning, the identity system and the two stories every growth company needs, one for investors, press and partners, one for the people who pay, and the guidelines that keep them consistent as the team grows.

What it is

Positioning comes first: who the company is for, what it does that the alternatives do not, and the words it uses to say so. The identity follows: mark, type, color, and the system that lets the team apply it without a designer in the room.

For a company raising money or selling to partners, the investor story and the buyer story are different documents with the same facts. We write both, and build the site so each visitor is sent to the right one.

What we build

Built once, owned by the company.

Positioning and messaging
The audience, the claim, the proof, and the tone, written down and agreed.
Identity system
Logo, type, color and layout rules, with guidelines the team can use.
The two stories
The company story for investors, press and partners, and the buyer's story for the people who pay.

What we run

Run monthly, against the number.

Application
The brand applied across the site, the campaigns, the decks and the print, as each is built.

How it's measured

Consistency across every touchpoint, and the conversion of the pages the story lives on.

Questions

Do you do rebrands?: Yes. From positioning through identity and the site, or the identity alone when the positioning is sound. We built the DealerCentives brand from nothing.
What do we receive?: Positioning and messaging, the identity files, a guidelines document, and the brand applied to the first set of materials, usually the site and the sales deck.
What is the 'two stories' idea?: A growth company tells its story to investors and to buyers, and they want different things. One set of facts, two narratives, and a site that sends each visitor to the right one.

Works with

Where we have run it

Brand by market: Sartell, Sauk Rapids, Waite Park, St. Joseph, Minneapolis, St. Paul, Rochester, Duluth, Mankato, Eden Prairie, Bloomington, Woodbury, Plymouth, Maple Grove, Los Angeles, Tampa, Dallas–Fort Worth.

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