Do you run the brand for companies in Minneapolis?

Yes. Brand is one of the nine systems we build and run, for companies in Minneapolis and wherever the client is. It is built once, run monthly, and measured the same way everywhere: consistency across every touchpoint, and the conversion of the pages the story lives on.

With a month of research, interviews and a strategy. Brand is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.

Yes. From positioning through identity and the site, or the identity alone when the positioning is sound. We built the DealerCentives brand from nothing.

Minneapolis · Minnesota

Brand for Minneapolis companies.

A brand is the story a company can tell consistently. We build the positioning, the identity system and the two stories every growth company needs, one for investors, press and partners, one for the people who pay, and the guidelines that keep them consistent as the team grows.

What it is

Positioning comes first: who the company is for, what it does that the alternatives do not, and the words it uses to say so. The identity follows: mark, type, color, and the system that lets the team apply it without a designer in the room.

Minnesota's largest city and the center of its venture, PE and corporate economy. Minne Movers, whose stack we built and run, is based here. The system is the same one we run for public companies, venture-backed founders and owner-operators anywhere; the full description is on the brand page.

What we build

Built once, owned by the company.

Positioning and messaging
The audience, the claim, the proof, and the tone, written down and agreed.
Identity system
Logo, type, color and layout rules, with guidelines the team can use.
The two stories
The company story for investors, press and partners, and the buyer's story for the people who pay.

How it's measured

Consistency across every touchpoint, and the conversion of the pages the story lives on.

Questions

Do you run the brand for companies in Minneapolis?: Yes. Brand is one of the nine systems we build and run, for companies in Minneapolis and wherever the client is. It is built once, run monthly, and measured the same way everywhere: consistency across every touchpoint, and the conversion of the pages the story lives on.
How does it start?: With a month of research, interviews and a strategy. Brand is scoped there, alongside the rest of the stack, and built in month two if the strategy calls for it.
Do you do rebrands?: Yes. From positioning through identity and the site, or the identity alone when the positioning is sound. We built the DealerCentives brand from nothing.

Also for Minneapolis companies

Brand elsewhere: Sartell, Sauk Rapids, Waite Park, St. Joseph, St. Paul, Rochester. Everything for Minneapolis.

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