Construction
The best builders in a market are often invisible online, or visible in a way that undersells the work. We build the presence that matches the quality of the projects, and the pipeline that fills before the busy season.
What growth looks like
Construction sells on proof and patience. The project takes months to close, so the follow-up has to run for months; the buyer is choosing on the portfolio, so the site has to lead with it. A premium builder with a dated site loses the premium buyer at the first click.
The systems are a portfolio-first site, search for the high-value project terms, a CRM that keeps a long sales cycle warm, and a report that shows which inquiries became projects and at what value.
The systems that carry it
Built once, run monthly, measured in revenue.
Website
A portfolio-first site with an inquiry path that pre-qualifies the project.
System
Brand
Positioning and identity that match the price point of the work.
System
Search
Search for the remodeling and custom-build terms that carry project value.
System
CRM and follow-up
Follow-up across a long cycle, and inquiries tracked to signed projects and their value.
System
Questions
- Our sales cycle is months long. Does marketing still work?
- It works differently. The site and search bring the inquiry; the CRM and the follow-up sequence carry it to a signed project. We measure both halves.
- How do you show the portfolio?
- As the lead, not a gallery at the end. Project photography first, with the story of each build and the path to an inquiry on every page.
- Can you pre-qualify leads?
- Yes. The inquiry form asks the questions that sort a serious project from a price check, and the CRM routes each accordingly.
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