Qualified inquiries up 68% in sixty days, and a higher-value buyer on every one.
A portfolio-first site for a premium residential builder whose old site undersold the work.
- +68%
- Qualified inquiries
- +40%
- Average project value
- 60
- Days to the result
- 4
- Weeks to launch
The problem
High-end residential buyers were visiting and leaving. The site did not match the price point of the projects.
What we built
Four weeks to launch.
Positioning
A brand audit against the premium builders in the market, and a story that matched the work.
The site
Project photography first, with the story of each build and a pre-qualifying inquiry path.
Search
Structure for the high-value remodeling and custom-build terms.
What happened
Within sixty days of launch, qualified project inquiries were up 68% and the average project value of inbound leads was up 40%.