Food and beverage
Food and beverage lives on trial and repeat. We build the brand and the launch, run social as a channel with a number, and put the systems in place that show which customers came back and why.
What growth looks like
A launch earns trial; the systems earn the repeat. A consumer brand needs the story, the creative and the retail or online path; a restaurant needs the local presence, the reviews and a reason to come back. Both need to know which channel produced the customer.
We built a quick-service concept's brand and social from nothing and measured what it produced, and our client list includes a plant-based egg brand from a national pea-protein company.
The systems that carry it
Built once, run monthly, measured in revenue.
Brand
The brand and the launch story, built to hold up on shelf, on screen and in the feed.
System
Video and photography
Launch films, product creative and the short-form content that carries a food brand.
System
Social
Social run for trial and repeat, with paid amplification measured against orders.
System
Automation
Loyalty, review requests and lifecycle email that bring the customer back.
System
Questions
- Do you work with CPG brands or restaurants?
- Both. Adventure Bowls, a quick-service concept, is on record here, and AcreMade, the plant-based egg from Puris, is a client. The systems differ; the measurement is the same.
- How do you measure a launch?
- Trial and repeat by channel, and the reviews and following that follow. A launch that cannot be measured is a party.
- Can you produce the creative?
- Yes, in-house: the brand, the film, the photography and the feed.
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