Social-first growth strategy that built a loyal local following from scratch.
Brand launch and social media strategy for a new açaí bowl concept entering a competitive quick-service market.
The Challenge
Adventure Bowls was entering a market with no brand recognition. They needed to build awareness, drive trial, and create a loyal repeat customer base — all on a startup budget.
Our Approach
- 01
Developed a bold, colorful brand identity that stood out in the Instagram feed.
- 02
Built a content strategy around user-generated content and local influencer partnerships.
- 03
Created a referral program that incentivized customers to share their bowls on social.
- 04
Ran targeted local social ads to drive first-visit traffic.
The Results
Adventure Bowls grew to 2,800 Instagram followers in 90 days, with 35% of new customers citing social media as their discovery channel. Repeat visit rate hit 62% within the first quarter.
Frequently Asked Questions
How do you build a social following for a brand new business?
By making the product the content. Açaí bowls are visually stunning — we built a content strategy that made every bowl a shareable moment. Combined with local micro-influencer partnerships and a referral incentive, organic growth compounded quickly.
Want results like these?
Tell us about your business and we'll build a plan to get you there.