A brand and a following from nothing, and a 62% repeat rate in the first quarter.
Brand launch and social program for a new quick-service concept entering a crowded market on a startup budget.
- 2,800
- Followers in 90 days
- 35%
- Customers from social
- 62%
- Repeat visit rate
- 3
- Months
The problem
No recognition, a competitive category and a small budget. The job was awareness, trial and repeat, in that order.
What we built
Three months.
The brand
An identity built to stand out in the feed and on the storefront.
Social
A content system around customer photos and local creators, with a referral incentive built in.
Paid social
Local campaigns to drive the first visit.
What happened
2,800 followers in ninety days; 35% of new customers named social as how they found it; the repeat visit rate reached 62% in the first quarter.