The go-to-market site and lead system for an AI-native EHR.
A site built to be compared and cited, forms that become pipeline, and the email that follows up, for a health-tech company going to market.
The problem
A new clinical platform is bought by comparison. Buyers ask how it differs from what they run today, and increasingly they ask an assistant. The site has to answer both, and every inquiry has to arrive in the pipeline with its source.
What we built
Built, and still running.
The site
Comparison pages against the incumbents, answer pages written for AI assistants, and a hundred-question FAQ.
Lead capture
Hardened forms that create a contact and a pipeline opportunity in the CRM, with the source attached.
Email
Eleven branded templates, including a five-email nurture series for leads from ads.
Reseller site
A separate marketing site for the chiropractic edition, sold through a partner.
What happened
Every inquiry lands in the pipeline with its source, and the follow-up runs without a person starting it.
The systems
Website
Fast, owned outright, every URL kept, and wired to the CRM from day one.
System
Content
Pages and answers for the questions buyers and AI assistants ask, on a monthly plan.
System
CRM and follow-up
Every contact and every deal in one place, written to by the site, the funnel and the phone.
System
Automation
Follow-up, reminders and review requests that run themselves, from the CRM.
System
Industry: Technology