A learning platform and international fulfillment for a wellness brand.
The company's own academy for certification and membership, and order routing that ships from the right side of the ocean.
The problem
A brand that teaches as well as sells needs two systems most stores never build: a place where members and certified teachers learn, with access that follows what they bought, and fulfillment that works for a customer in Europe as well as one in the US.
What we built
Built, and still running.
The academy
Certification courses and a member community on a platform the company owns, with staged weekly releases and live calls.
Access and checkout
Access provisioned automatically from the CRM, single sign-on with the main site, checkout with signed agreements, and existing members migrated.
International fulfillment
European orders routed to an overseas logistics partner; the rest stay on the US one. The customer never chooses.
Search
Structured data and answer pages for the programs buyers ask about.
What happened
Members, teachers and orders run through systems the company owns, in the US and overseas.
The systems
Website
Fast, owned outright, every URL kept, and wired to the CRM from day one.
System
CRM and follow-up
Every contact and every deal in one place, written to by the site, the funnel and the phone.
System
Automation
Follow-up, reminders and review requests that run themselves, from the CRM.
System
Search
Pages built for the questions buyers and AI assistants ask, measured in leads.
System
Industry: E-commerce