Ten pages to 130, and fifteen times the search impressions in ninety days.
A ten-page builder site replaced with a 130-page static site: five service hubs, fifteen market spokes, structured data on every page, and a PageSpeed score of 97.
- 130
- Pages built
- 15×
- Search impressions
- 3×
- Qualified leads
- 97
- PageSpeed score
The problem
A basic builder site with no local search structure, no structured data and a PageSpeed score in the forties, in a market where every competitor's site looked the same. The opportunity was to build the structure nobody else had.
What we built
Six weeks.
Architecture
Five service hubs by fifteen city spokes, 75 pages generated from one data array, plus the service and answer pages.
Structured data
LocalBusiness, Service, FAQ, breadcrumb and article schema on every relevant page.
Performance
Static output with no client JavaScript, deployed with trailing-slash rules so the search console stayed clean.
What happened
Within ninety days: fifteen times the search impressions, three times the qualified leads, and first-page positions for more than forty local service terms.