2.4M Ad Impressions for Hummer EV Launch

GMC needed to position the Hummer EV 2024 lineup as more than just another electric vehicle in an increasingly crowded market. The challenge was reaching both traditional truck enthusiasts and environmentally-conscious EV buyers — two very different audiences with different motivations and media consumption habits.

Jive Media developed a multi-channel digital campaign combining targeted video content, programmatic display advertising, and social media campaigns. We created platform-specific creative assets that spoke to each audience segment differently — emphasizing performance and capability for truck enthusiasts, and sustainability and innovation for EV-curious buyers. AI-powered audience targeting ensured each message reached the right people at the right time.

The campaign generated over 2.4 million ad impressions across digital channels, with strong engagement rates that exceeded industry benchmarks. The targeted approach successfully reached both audience segments, driving significant dealer traffic and test drive requests.