A conversion site, an order flow and an affiliate platform, built as one system.
For a functional-health company selling lab testing, clinician consults and supplements: the path to checkout, the order moving to every system that needs it, and the partners who refer it paid on time.
The problem
An order here touches four systems: the site, the store, the CRM and the clinical record. And much of the demand comes through affiliates, who have to be credited and paid correctly. Done by hand, both break.
What we built
Built, and still running.
The site
A quiz and a qualification path that hand the buyer to checkout with the right product.
Order flow
Each order moves from the site to the store, the CRM and the clinical record without re-keying.
Affiliate platform
Cookie and coupon attribution, a commission engine, monthly payouts, an admin dashboard and affiliate training.
Partner paths
A clinic partner site, a registration micro-site, and a checkout-link tool for orders closed by phone.
Measurement
Analytics and server-side conversions, so paid media can be read against orders.
What happened
One order, entered once, reaches every system, and every referral is credited to the partner who sent it.
The systems
Website
Fast, owned outright, every URL kept, and wired to the CRM from day one.
System
CRM and follow-up
Every contact and every deal in one place, written to by the site, the funnel and the phone.
System
Automation
Follow-up, reminders and review requests that run themselves, from the CRM.
System
Paid media
Google, Meta and LinkedIn, managed daily against booked revenue, not clicks.
System
Industry: E-commerce