The site, the waitlist and the store for a month-long Halloween event.
For Trancas International Films, the studio behind the Michael Myers franchise, and Compass Pictures, its producing partner on the Halloween films: a live event, launched the way we launch a product.
The problem
A live event has one season to sell. The audience has to be gathered before tickets exist, and the store and the site have to be ready the day they do.
What we built
Built in 2026.
Launch page and store
A coming-soon page and a merchandise store, live before the event was announced in full.
Event site
The event site with a waitlist, so demand is captured and owned before the on-sale date.
What happened
The audience is on a list the studios own, and the site and store were in place before the first ticket.