Website
The website is the one asset every channel lands on. We build it fast, owned outright, on a modern static stack, with the tracking and the CRM connection in place before the first visitor arrives.
What it is
A site is a system when it does three things: tells the right story to each visitor, sends them to the right path (the store, the quote, the partner page), and records what happened so marketing can be measured. Most sites do the first, badly, and neither of the others.
We build on Astro or Next.js, deployed on Vercel, with no page builders and no themes. Sub-second loads, structured data on every page, accessibility to WCAG 2.1 AA, and a migration plan that keeps every URL the company has earned.
What we build
Built once, owned by the company.
The site
Modern static output, sub-second on mobile, PageSpeed in the nineties, owned by the company and hosted on its own accounts.
Two stories
The company story for investors, press and partners, and the buyer's story for the people who pay, each with its own path.
Search structure
Structured data, sitemaps, canonicals and redirects, so nothing earned is lost in a rebuild.
Tracking and the CRM
Every form, call and quote writes to the CRM with its source. Analytics and attribution ship with the site.
What we run
Run monthly, against the number.
Pages and content
New landing paths, service pages and answers as the strategy calls for them.
Performance
Speed, uptime and search health watched monthly, fixed before they show up in results.
How it's measured
Leads and orders from the site by page and source, load time on mobile, and zero lost URLs after a migration.
Questions
- What do you build on?
- Astro for content and marketing sites, Next.js when the site is an application. Both deploy on Vercel with a global CDN. No WordPress, no page builders.
- Will we lose rankings in a rebuild?
- Not if the migration is done as a system: every old URL captured, built at the same path or redirected once, canonicals and sitemaps in place, checked before cutover. We treat it as a gate, not an afterthought.
- Who owns the site?
- The company does. Code in the company's repository, hosting on the company's accounts, no platform lock-in.
Works with
Search
Pages built for the questions buyers and AI assistants ask, measured in leads.
System
CRM and follow-up
Every contact and every deal in one place, written to by the site, the funnel and the phone.
System
Brand
Positioning, identity and the two stories a company tells: one to investors, one to buyers.
System
Where we have run it
Automotive
A site that reads the lot and the incentives, with specials that are never stale.
Industry
Healthcare
A fast, accessible site with booking paths and tracking designed around health-privacy rules.
Industry
Construction
A portfolio-first site with an inquiry path that pre-qualifies the project.
Industry
Moving and logistics
The site and the quote funnel, routed by zip code to the right branch.
Industry
Technology
A site that tells both stories and sends each visitor to the right path, wired to the CRM from day one.
Industry
Entertainment
The franchise site and store: owned outright, fast, and wired so every fan is a record.
Industry
E-commerce
The store and the paths to it, fast, owned and wired to the order system.
Industry