The Brief

To promote Inver Grove Honda's vast inventory of pre-owned vehicles, particularly highlighting their 175+ pre-owned Hondas, and introduce their upcoming stock of over 200 new Hondas available for pre-order. The promotional video is aimed to incentivize potential buyers to visit the dealership or its website for an expedited car shopping experience.

The Solution

Messaging:

The video ad centers around the vastness of Inver Grove Honda's collection, both pre-owned and new. The aim is to build a mental image in the potential buyer's mind that they will find something they like at the dealership and can allocate inventory with the dealership's new website feature.

Tone and Language:

The tone is friendly, and the language is direct. It resonates with the idea that Inver Grove Honda is not just a car dealership but a friend assisting you in making the right car purchase decision.

The Result

Inver Grove Honda successfully communicated the vastness of its inventory and the convenience of its services. By providing both the option to visit in person and to pre-order online, Inver Grove Honda shows adaptability to different consumer preferences, thus expanding its reach and potential customer base.

The friendly tone positions the dealership as a trusted partner in the car buying journey, further persuading potential customers to choose Inver Grove Honda for their next vehicle purchase.

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