Local search, as a system

The Google Business Profile is the primary record the engines read for a company that serves a place. Complete, accurate, categorized correctly, with services listed, photos current, and every review answered. It is the foundation, and it is the part most companies half-finish.

One page per service, so each can rank for what it is. One page per market the company serves, so it can rank where the buyer is. Then the spokes: service by market, generated from one set of data, each with a real answer on it. Extreme Tint went from ten pages to 130 this way and saw fifteen times the impressions in ninety days.

The same name, address and phone everywhere the company is listed, and the same description of what it does. Inconsistency costs trust with the engines before it costs anything with a buyer.

Reviews are the multiplier. Asked for after every job, from the job record, routed to the platform that matters for that market, and answered. A reputation hub, a site whose only job is to collect and display them, ranks on its own.

Leads by market and service, by month, in the CRM, tied to the job. Local search that cannot be reported this way is a hobby.