We built DealerCentives — the offer manager now live on 500+ dealership sites.
An offer manager for car dealers: carry every OEM's incentives, match each offer to the VINs in stock, auto-write the disclaimers, and publish to the dealership website. We built the platform, the brand, and the go-to-market.
The Challenge
A dealership's specials page is one of the highest-intent pages on the site — and almost always out of date. OEM incentives change constantly across lease, finance, cash, and APR, and matching them to the exact VINs in stock with compliant disclaimers is brutal to do by hand. No tool did it well. DealerCentives had to be a real software product and have a go-to-market motion to put it in front of dealers, dealer groups, and agencies.
Our Approach
- 01
Built the platform: we carry every OEM's incentive data and match each offer to the VINs actually in stock, using the inventory feed from the dealer's IMS.
- 02
Automated the compliance step — disclaimers are written for every offer — and published the result to the dealer's website specials page, banner embeds, and a Google Sheet.
- 03
Designed the DealerCentives brand and design system from scratch: the flame logomark, the orange-to-pink gradient, and a typography-first visual language.
- 04
Built the marketing site and a turnkey onboarding flow — dealers approve one inventory-feed request and offers go live, often within a day.
- 05
Ran the go-to-market: positioning, paid, and outbound to dealers, dealer groups, and agencies.
The Results
DealerCentives runs on 500+ dealerships nationwide and serves dealers, dealer groups, and agencies. It's the clearest proof of what Jive does — we didn't just market a product, we built the product, the brand, and the demand behind it.
Frequently Asked Questions
Did Jive really build the software, or just the marketing?
Both. We built the full platform — carrying every OEM's incentive data, matching offers to in-stock VINs off the dealer's IMS feed, auto-writing disclaimers, and publishing to specials pages, banner embeds, and Google Sheets — plus the brand and the go-to-market. It's a complete, in-house build.
What does DealerCentives actually do?
It's an offer manager for car dealerships. It carries the OEM incentive data for every brand (lease, finance, cash, APR), matches each offer to the VINs actually in stock using the inventory feed from the dealer's IMS, writes the disclaimers, and keeps the website specials page, banner embeds, and a Google Sheet current automatically.
What does this prove for a typical client?
Most agencies stop at marketing. DealerCentives shows we can go further — design and build the actual product, then drive demand for it. For clients, that means we understand the whole funnel, from the software your customers use to the campaigns that bring them in.
Can you build a custom platform for my business?
Yes. Custom software and internal tooling are part of what we do — from automation and dashboards to full products. If a tool would give you an edge and it doesn't exist yet, we can build it.
Want results like these?
Tell us about your business and we'll build a plan to get you there.