Multi-location SEO strategy that made Finken the dominant home services brand in Central MN.
Multi-location SEO and paid media strategy for a home services company spanning water treatment, HVAC, and plumbing.
The Challenge
Finken Companies operated multiple service lines across a large geographic area. Each service line had different competitive dynamics, and leads were being lost due to slow follow-up and poor routing between departments.
Our Approach
- 01
Built separate SEO and paid strategies for each service line (water treatment, HVAC, plumbing).
- 02
Implemented Local Services Ads (LSA) for high-intent service queries.
- 03
Integrated CRM with lead routing rules to assign leads to the right team within 5 minutes.
- 04
Built automated follow-up sequences for leads that didn't convert on first contact.
The Results
Finken achieved top-3 rankings for 28 high-value service keywords across their coverage area. Lead response time dropped from 4 hours to under 5 minutes, increasing close rate by 31%.
Frequently Asked Questions
How do you manage SEO for multiple service lines without cannibalizing keywords?
By building a clear URL and content hierarchy. Each service line has its own hub page with dedicated content, and we use internal linking to signal topical authority without competing pages. The key is treating each service line as its own mini-site within the same domain.
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