+68% qualified leads in 60 days. How a new website transformed Keystone's pipeline.
Custom website showcasing specialized construction services, driving a 68% increase in qualified project inquiries.
The Challenge
Keystone Design Build had a dated website that didn't reflect the quality of their work. High-end residential clients were visiting the site and leaving — the visual presentation wasn't matching the premium price point.
Our Approach
- 01
Conducted a full brand audit and competitive analysis of premium construction firms.
- 02
Designed a portfolio-first website that led with project photography.
- 03
Built a streamlined lead capture flow with a project inquiry form that pre-qualified leads.
- 04
Implemented local SEO targeting high-value remodeling keywords.
The Results
Within 60 days of launch, qualified project inquiries increased 68%. Average project value of inbound leads increased 40% as the new site attracted a higher-intent buyer.
Frequently Asked Questions
How does a website redesign directly increase lead quality?
A premium visual presentation pre-qualifies visitors. When a high-end remodeling client sees a site that matches their expectations, they self-select in. When they see a dated site, they self-select out — often before contacting you. The redesign filtered for the right clients from the first impression.
Want results like these?
Tell us about your business and we'll build a plan to get you there.